Presenting the newest Apple phone has met the expectations of users, but has been lacking in the wow factor that they were used to. Yesterday Apple introduced its new iPhone. Is thinner, lighter and faster (the fastest in the market, say in Cupertino). All this leads to disappointments and improved device is also very competitive, maintained at the same price.
However, it was missing, along with the addition of NFC technology or wireless charging, the surprise factor. This reflection makes many heads today, hangover day, post iPhone 5.
However, this lack of surprise, especially in the case of Apple is normal. When completed the presentation of the iPhone 5, whose great innovation was Siri, the rumors about the upcoming Apple mobile device and began to circulate on the web.
In recent months many unnamed sources from the supply channel, people "close to Apple" or directly involved in the construction process of the phone have been reporting on the new features incorporated.
No one was surprised that the iPhone 5 is taller and thinner and the screen has grown. Almost natural step should give Apple, as the media becomes the core of the mobile user experience.
Nor is it surprising that incorporates a faster processor (had to improve what is already on the market), much less run with iOS 6, point and improved version of the operating system debut.
In short, the iPhone 5 incorporates the features expected and that Apple should include almost by obligation. This lack of surprise is not due to a lack of innovation and you have to look at Apple's constant presence in the media and competitors to understand (especially the Samsung Galaxy S III).
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