5 Reasons Why SEO should be an important part of its suite of marketing tools

I wonder when the first spot in search engines is critical to your business? Here are five reasons why SEO is a subset of the company's marketing toolkit

Each Google search in general and Google in particular, from the main road for the examination of each purchase. Some potential customers are using Google - like you - for the services provided during the investigation. If the first page of search results, more and more customers to your website. 91% of respondents said they prefer using natural search results looking for products or services for purchase online. New customers come to him with recommendations are still searching for them on Google and see what was offered. Make sure your company name, if you take into consideration.

Your customers will look elsewhere, although regular customers, or will be directed to the list of suppliers, customers can search Google. If customers are looking for on the market, and even find services that do not realize they can do is to win the competition for customers, because they have invested in SEO or not? If you're in a very competitive field, you need an SEO expert, as many on-site and the site of factors into consideration when trying to reach first page rankings on Google.

Many people with online businesses, taking into account the Authority for the first page of Google as a leader in their field appear. 36% of search engine users believe that companies whose websites appear at the top of search results are leaders in this field. Only 25% believe that the search engine does not automatically mean an industry leader. (IProspect / Jupiter Research, 2006) Other studies show that 62% of users on the results of the first page and 92% in the first three pages, and only 8% more pages on 1 March.

cost effective search engine optimization (SEO) and Search Engine Marketing (SEM) were significantly cheaper than traditional methods of marketing, which can increase profits and reduce customer acquisition costs. The success rate of biological conversion rate is usually lower than paid search. The first results of high value for the key phrases in the natural search results is very convenient method to guide the site well. HubSpot in the past 43% of companies reported cost of the call from search marketing (SEO) and below average per capita cost for the company. With 40% of the reports refer to drive around the average cost per capita.

Trust the organic search results is so popular and appreciated, as the left. Do you need SEO, the more traffic at lower cost. Sponsored links are the real costs of doing business on the first page of search engines get, but generally natural ads generate more traffic to your website at a lower cost per sale. If you are looking for products or services online, 91% of people said they preferred to use the natural results of search engines (Tamar 2008 Search Attitudes Report).

The same study also showed that 31% of people actively choose the natural search results in search engines such as paid search, they trust the most relevant results. If you are a leader in its market, so that placement in search engines is reflected in its position is an integral part of the prospect's perception of the brand.

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