According to the latest survey, social media marketing activities soared and now have 73% of small businesses use social media to promote business, and this trend continues to increase. In addition, use of social media marketing has been the enterprise, there are 81% of enterprises are expected to increase the social media marketing efforts. Small business social media has become the most important marketing tool.
The survey also found that small businesses are still in the promotion of business e-mail, Web sites, marketing and advertising marketing relies heavily. Although the 2011 is more optimistic on prospects for development, but small businesses still face varying degrees of operational and financial challenges, including attracting new customers and retain existing customers and the use of such cash flow to operate effectively.
In all the social media tools, Facebook is the marketing tool of choice for small businesses. Survey shows that companies using social media marketing, about 95% of companies have chosen to Facebook as a marketing tool, 82% of enterprises believe that through Facebook for the marketing is effective. In contrast, Constant Contact in the last 4 months and 10- month investigation of two similar results were 51% and 63%.
Small businesses that other social media marketing tools to achieve varying degrees of success marketing. Using Twitter for marketing companies, there are 47% of enterprises believe that through Twitter for marketing is effective; in the use of LinkedIn for marketing companies, there are 47% of enterprises believe that through LinkedIn for marketing to be effective; in use of video sharing tools such as YouTube or Vimeo and other companies for marketing, the view that social media marketing is the ratio of effective business 73% .
Social media marketing for small businesses to provide value in no time marketing or lack of marketing resources for small businesses welcome. Businesses only need to learn how to make good use of those tools on the line. However, further understanding can improve small business access through social media marketing performance increment.
Report also noted that the e-mail is the small business with existing and potential customers in the communications tool of choice for the time, but not the highest utilization rate tool.83% of small businesses claim to be their tool of choice, they would first view on the line daily e-mail, with 72% of small businesses the number of times a day checking e-mail to a 6 times. In contrast, daily check Facebook, news sites, Twitter number in 6 times more enterprises accounted for by only 13%, 6% and 4%.
Small business customers through the integrated use of email marketing and social media marketing tools, ways to improve the performance. Small business e-mail is still the tool of choice for publishing information, social media that information can be presented to a larger audience. Say, if email is the ignition, then social media is a fan.
Utilization of social media marketing tool to enhance the same time, the utilization of other marketing tools has not decreased. The survey found that 91% of small businesses using e-mail marketing, 95% of small businesses use Web site marketing, 77% of small businesses use print advertising for marketing, 69% of small businesses uses the Internet for marketing, advertising, and 53% of small enterprises to use for marketing campaigns. These findings indicate that social media marketing will not replace traditional marketing methods, but for the traditional marketing methods provide a useful supplement.
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