First, the entrepreneur must own a website. This requires that the entrepreneur purchase a domain name and determine where the website content will be stored. The most common choice for entrepreneurs is to purchase shared hosting, where server space is rented from a third-party. However, there are plenty of e-commerce websites that own their own servers.
Renting shared hosting often comes with the added benefit of coming with e-commerce software already installed on the computer. Features like this will save the website owner time and money on purchasing and learning the tools needed to build an e-commerce website without assistance.
When obtaining a web server, one of the major concerns is whether the server will provide enough bandwidth to match the amount of data that the visitors will request when accessing the website. Not having enough bandwidth can lead to the website occasionally being down, which can result in lost sales when eager customers visit other e-commerce websites instead.
A major factor to be concerned about is whether the e-commerce website stands out among competitors. Whatever the website is selling, there are likely several other e-commerce websites that are selling the exact same thing. Successful e-commerce websites are able to establish a unique identity that can help differentiate the store from competitors. The store should be distinctive enough to stand out and should also have an attractive appearance that emphasizes the website's professionalism and trustworthiness.
There are a large number of scam websites on the Internet and users are usually wary to give their credit card information away online. An e-commerce website should have contact information that goes beyond an email in order to give the customer a sense that they are dealing with a real business. There is also a concern over whether hackers can break into the website and steal credit card information. The e-commerce website owner will need to emphasize to visitors that the information is secure and encrypted. One way to build further credibility is to redirect the consumer to a third-party credit card processing website.
After starting the e-commerce website, the owner might be concerned by the lower-than-expected sales. While the most obvious issue might be that there is no market for the products, the website might also have product descriptions that are not thorough and original enough to help consumers in the buying decision. Original descriptions are essential when getting the e-commerce website indexed on a search engine to bring in traffic.
Author Bio: Stewart Cook is currently employed by WebConcepts, a leading web development and design company based in West Jordan, Utah. In addition to providing SEO web design, Web Concepts also provides e-commerce website design, multimedia design and mobile application development.
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