How to drain more SEO credit form your social updates

There is no doubt that social media is ruling the online world and is there to stay. Let us not take social updates at their face value and understand that they have important SEO benefits too. Of course, social media marketing efforts must result in some tangible benefits. There are benefits like brand awareness and overall reputation management, but SEO benefits are also important. Recently, biggest search engines like Google and Bing have accepted that links and posts shared social media websites do have an impact on search engine results. In this scenario, how to get the most of it?

Be focused and choose audience to talk to
There are too many social networking websites with millions of users. Trying to reach out to all of them is wild imagination and not a very practical marketing strategy. Whenever you plan a social media marketing campaign, there should be a target audience in mind. There are millions of people that post updates all day long. There are very little chances of your updated being seen and being acted upon. And if it is not seen, it is as good as none. If you focus on a specific group of people you need not share bland content. You can keep it more focused and to the point. This way you might get less but more interested followers.

Scatter your activity throughout the day
Being someone who wants to connect to lot of people, it is important to be available all day. It does not necessarily mean posting or being active on social media networks all day long. But it is a good idea to scatter your activity throughout the day. Instead of doing it all in the first working hour of your day, scatter it into two or four sections. This would mean a schedule like 15 minutes windows at 9am, 1pm, 5pm and 8pm. This way, you can communicate with everyone irrespective of their time zones and social time preferences. You can also repost your content but not all the time.

Create quality content
Content is the most valuable thing that you share with your audience. It can be in the form of text, an article, blog, photo, video, presentation or anything else. It is the reason that makes your followers interested in you. Share everything on Facebook. Try to create and collect as much good quality and relevant content as possible and share it on social networking sites. This results in solid fan following, especially if the content is useful for them.

There is lot of things that can be done to promote your brand on social media platform. The goal is to get as many interested followers as possible. When these followers like your post, they share it and it increases your online visibility. Keeping few things like above in mind, you can actually turn your social media updates into a profitable venture.

About the author: Alyssa Clarke is a blogger who also happens to be a tech buff. She is always on a look out for latest gadgets and is currently hunting for some cool social networking apps. She is a car lover too and her favorites have always been the BMW cars.