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Any surprise that?
• 73% of CEOs think marketers lack business credibility and are not the business growth generators they should be.
• 77% of CEOs think marketers don’t talk about what really matters: sales.
An Easy Way to Measure Social Media ROI: Statistics!
• Jimmy Choo saw a 33% increase in sneaker sales with its Twitter campaign
• 93% of business for Foiled Cupcakes comes from Facebook fans and Twitter followers.
• Joie de Vivre Hotels booked 1000 rooms from its $79/promotion to its 10,000 Twitter followers.
• BaseballRose.com spent $200 acquiring Facebook fans, resulting in $1000 in revenue.
• Edible Arrangements ran a Facebook promotion which resulted in double digit sales increase.
Use Google Analytics to Correlate Facebook and Twitter Traffic With Sales
Correlating Sales with Facebook Fans and Twitter Followers Will Let You Put a Dollar Amount On Each Fan and Follower…
$136.38=Value of 1 Facebook Fan to 20 Top Facebook Brands
…and convince management that your social media efforts are worth the time.
Best Way to Get Facebook Fans…
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Value of Social Media Which Sales ROI Can’t Measure
• Customer Support
Monitoring Twitter conversations earned Avaya, a business communication service, $250,000.
• Increased Brand Equity
Use surveys to find out if your customers are affected by their being a fan or follower of you.
• Market Research
$3,000=cost of traditional market research
Sources:
http://www.fournaisegroup.com/Marketers-Lack-Credibility.asp?_fwaHound=13303826_12185_13303826_0_0_0_0%3Cbr%20/%3E
http://barnraisersllc.com/2011/12/12-case-studies-prove-roi-social-media-coupons/
http://www.searchenginejournal.com/facebook-marketing-roi-3-case-studies/28254/
http://gigaom.com/2010/06/11/how-much-is-a-facebook-fan-really-worth/
http://www.socialconversations.com/2010/03/social-media-case-study-foiled-cupcakes/
http://www.socialmediabiz.com/resource/eight-case-studies-how-retail-is-using-social-media
http://www.marketingcharts.com/direct/increased-presence-top-social-marketing-investment-priority-20589/
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