Get To know Google Penguin Better

Penguin was launched to filter sites that don’t adhere to Google’s quality guidelines and to address the issue of “over optimization”. This update penalised many sites that were over optimised and of lower quality. To improve your site or to beat the Penguin update, know more about Penguin update and find the ways to improve your site quality and rankings.

Google wants to provide the content that the search users want. So, it wants the website owners to produce relevant data in their sites. Penguin has its impact on sites that buy a substantial number of links or do link exchanges with random sites and stuff the pages with keywords and phrases that don’t read or flow well.

Penguin affects the rankings of the sites with unnatural and deceptive backlink portfolios. Google scans all the links that belongs to your domainand if the algorithm finds any anchor text that is similar and has been manipulated intentionally for higher rankings, then it will penalise that site.

Google has been moving towards rewarding high quality content in the search engines and as a part of this, it launched Penguin update. To beat this update we don’t require changing the website structure dramatically but, it needs quality, fresh and exciting content.

The first and foremost thing you need to do is to focus on the content to beat the Penguin update. SEO Agency UK will help you in providing original and quality content and in implementing the best white hat technologies that improve your site rankings.

Here is a checklist that is useful in creating quality content.

• Ensure that the articles on your site is at least 400 words long
• Create the articles and content that targets the users and not the search engines
• Come up with the articles that focus on problems and then provide the solutions to those problems
• Research before you write

Link building is another major factor that affects your site rankings by the latest Penguin update. Avoid site-wide links and stop exchanging links with other sites. Put off your idea in participating link schemes and remove the bad links of your site. Avoid loading pages with irrelevant keywords.Stuff your keywords or anchor text with the relevant content.

Approach your webmaster or SEO Agency UK and engage in a new SEO link building campaign that dilutes your current inbound links to get diverse anchor text links.

Kate Ford is Tech writer from the UK. Catch her @thetechlegend on Twitter